EA Market Testing Introduction

What is the "EA Market Testing Team"?

We are a small group of researchers and practitioners. Our goal is to promote effective altruism and effective charitable giving through marketing campaigns, appeals, and events, both with our partner organizations and in independent surveys and trials. We want to improve the design and messaging of organizations like Giving What We Can and 80000 Hours to maximize their outreach and eventual impact. While doing marketing we are also testing and analyzing this rigorously. We run carefully controlled trials and robustly analyze the results. However, we are careful to be efficient, recognizing the tradeoffs between rigorous experimental design and practical marketing. We track, organize, and share what we have learned with the EA community, building and organizing resources and a knowledge base. This will address questions such as:
We strive to be transparent. We want to report and share our data, procedures, code, and evidence without overselling the results.

What is our mission?

We believe this is the first organized collaboration of its kind. We aim to:

  • Coalesce our understanding and evidence on barriers and facilitators of effective altruism, effective giving, and effective action
  • Run a broad set of high-powered trials (large samples, high-stake real-world contexts, substantial differences between conditions)
    • ... to gather evidence on what works best to promote meaningful actions in specific cases...
    • ... while aiming at generalizable principles and approaches (see 'high-value questions')
  • Do profiling, survey, and segmentation activities and trials, building evidence on 'which types of people' are most responsive to effective giving messages and appeals
  • Share our results, data, and tools, (and testing templates, guides and implementation tips) with the relevant EA and research-interested communities. This will enable more and better outreach, promotion, testing, and insight.

Goals and FAQ

​Goals/FAQ link (below in detail, scroll outside margin to skip past it)

What have we accomplished?

For an overview of our progress and ongoing work, see the 'progress and results' document we are building. (Below in detail, scroll outside margin to skip past it)
Note that we cannot publicly share details of ongoing and upcoming trials. We aim to share the results when it is possible.
(We aim to integrate shareable aspects of this private doc.)
For a data-driven dynamic document covering (some of) our trials and evidence see HERE.​

"Testimonials"

(Gathering these, unfold below)
Luke Freeman, Executive Director of Giving What We Can
Grace Adams, Head of Marketing, Giving What We Can:
Greg Gianoupolis, Charity Elections

How to get involved?

If you are interested in getting involved with our project or have feedback for us, contact David Reinstein at daaronr AT gmail.com.

Next, check out the Gitbook content overview.

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What is the "EA Market Testing Team"?
What is our mission?
We believe this is the first organized collaboration of its kind. We aim to:
Goals and FAQ
What have we accomplished?
"Testimonials"
How to get involved?
Next, check out the Gitbook content overview.