We are a small group of researchers and practitioners. Our goal is to promote effective altruism and effective charitable giving through marketing campaigns, appeals, and events, both with our partner organizations and in independent surveys and trials. We want to improve the design and messaging of organizations like Giving What We Can and 80000 Hours to maximize their outreach and eventual impact.
While doing marketing we are also testing and analyzing this rigorously. We run carefully controlled trials and robustly analyze the results. However, we are careful to be efficient, recognizing the tradeoffs between rigorous experimental design and practical marketing.
We track, organize, and share what we have learned with the EA community, building and organizing resources and a knowledge base. This will address questions such as:
Share our results, data, and tools, (and testing templates, guides and implementation tips) with the relevant EA and research-interested communities. This will enable more and better outreach, promotion, testing, and insight.
Goals and FAQ
Goals/FAQ link(below in detail, scroll outside margin to skip past it)
What have we accomplished?
For an overview of our progress and ongoing work, see the 'progress and results' document we are building. (Below in detail, scroll outside margin to skip past it)
Note that we cannot publicly share details of ongoing and upcoming trials.We aim to share the results when it is possible.