Giving What We Can
Luke Freeman is the lead contact.
Giving What We Can's mission is to make giving effectively and significantly a cultural norm. GWWC has updated their 2022 strategy. They are looking to significantly increase their marketing activity by producing videos, funding ads, and conducting systematic and robust research. As such there will be a large crossover between our work and theirs. This section highlights our collaborative efforts.
Presentation: overview
Ideas and opportunities
We want to learn from existing work, run tests on the GWWC platform, and support research into this.
Stages of the funnel:
Awareness & Consideration
Increase casual visitors and raise curiosity
Conversion & Acquisition
Donate or pledge to donate
Retention
Fulfill and report pledge
Advocacy
Promoting GWWC to others
Some key questions
“What should the call to action be for the casual person in the funnel?”
Testing all parts of funnel/pledge journey; website, welcome messages/welcome packages, reminders and thank-you's
Completed studies: See sections below
Last updated