Video ads/Best-practice guidelines
Opinion: Digital marketing is under-utilized in EA: JS Winchell Post
Videos - Facebook
JS: My YouTube video best practices are here, but note YouTube is a very different platform than FB/IG (sound is on 98% of the time, no scrolling, you have at least 5 seconds to hook their attention, ads are much longer) |
Youtube seminars
Email from JS:
The YouTube team holds quarterly workshops to explain how best to build and use your organic (not paid) YouTube channel. Based on previous discussions it sounds like this is something that might be of interest to your orgs.
Note: This is aimed at beauty and fashion brands but I'd imagine 80% of it would apply to GWWC/80k/1ftw
Agenda for the workshop:
Explain why YouTube is crucial for your brand identity
How to claim your narrative on this platform
Reach and engage new and existing audiences through content
A review of channel best practices
Enhance your channel's search and discovery potential
Develop an always on strategy
Register your interest for future workshops here.
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